HT Group is a boutique strategic marketing firm based in Los Angeles with extensive professional experience in the corporate and the public non-profit sectors. In addition to its two primary consultants, HT Group maintains a talent pool comprised of senior level, experienced marketing practitioners. We assemble a custom team for each client, much as a new crew is assembled for every film production. In this way, we minimize overhead costs and deliver a high level of expertise in the specific skills required for each project.

HT Group is certified as a Women and Minority-Owned Business Enterprise.


Meet Us
 
HT Group - Yvette HerreraYvette Herrera

With nearly 20 years of combined professional and volunteer experience in corporate marketing, non-profit administration and fundraising, Yvette founded HT Group in 2002. She believes that the passion of non-profits and the best practices of corporations should not be mutually exclusive. Her goal: strategic cross-fertilization.

As Marketing Director for PricewaterhouseCoopers, and before that, as Communications Director of Internet company NetCount, Yvette launched communications initiatives to market products and services. A pioneer in web marketing, she specialized in developing strategic alliances that represented innovative and resource-efficient ways to generate publicity and increase market share.

Yvette served as Planning and Agency Relations Director for the United Way of Greater Los Angeles in the San Fernando Valley overseeing grant distribution of over a million dollars to regional social service agencies.

Yvette received her BA from Scripps College in Claremont, California and upon graduating became an active community volunteer. She was recognized as Scripps College Outstanding Recent Alumna in 2000 and as Big Brothers/Big Sisters of America's National Big Sister of the Year in 1993. She is a board member and graduate of Leadership California and serves on the Board of the Burbank Community YMCA.		   HT Group - Diane TasakaDiane Tasaka

Diane has more than 20 years of experience in marketing, communications and community relations and joined HT Group in February 2005. Known for her ability to translate ideas into well-executed programs, Diane believes that successful marketers know and communicate in their customers' "voice" and culture.

As the Director of Diversity Marketing and Communications for Farmers Insurance, Diane created and managed the company's national marketing and communications programs targeting Hispanic, Asian and African American consumers. In this capacity, Diane developed the company's first in-language advertising, sponsorship, event marketing and sales support programs. She also managed the company's national media relations program and the corporate sponsorship, school-based marketing, employee volunteer and community relations programs.

Prior to Farmers, Diane was the Director of Planning and Agency Relations for United Way of Greater Los Angeles in the Southeast County with responsibility for grant making, strategic planning and community relations.

Diane received her Masters Degree in Public Administration from Columbia University and her BS from the University of California, Irvine. She is a graduate of the Coro Fellows Program in Public Affairs and the Asian Pacific American Women's Leadership Institute.
     
HT Group - Kalin ClementsKalin Clements is a website designer, programmer, 2D/3D animator, and video editor. His nearly ten years of experience in website and design skills include facility with multiple programming languages and numerous software packages. While primarily a freelancer, he has also taught college multimedia and animation classes. His freelance experience includes everything from small businesses and non-profit organizations to the White Sands Missile Range in New Mexico and worldwide corporations such as TRW (now Northrop-Grumman) and Morton’s of Chicago. Kalin is a graduate of Brooks College in Long Beach, California.   HT Group - Edgar MejiaEdgar Mejia serves as President and Chief Creative Officer for Conexion, a Los Angeles-based strategic marketing firm specializing in the business-to-business and professional sectors, with special emphasis on the Latino and African American communities. Prior to his current position, Edgar was Executive Director of the Latin Business Association (LBA), a 501(c)(3) non-profit. He also served as Membership Manager for the Los Angeles Area Chamber of Commerce and Publicist for the Los Angeles Galaxy (Major League Soccer). Edgar has a Bachelors degree in Communications, and a Presidential Key Executive MBA from the Graziadio School of Business at Pepperdine University. As of September 2007, Mr. Mejia also serves as a Small Business Commissioner under California Assemblywoman and Majority Floor Leader, Karen Bass.
     
HT Group - Ted MeyerTed Meyer founded the Art Your World design studio in 1996. Art Your World is a full service design studio providing graphic design, original illustration, web site design and programming, and photography. Early in his design career Ted held the position of art director at two television stations and teaching positions at Brooks College in Long Beach, Calif. and California State University at Northridge. He has written and illustrated four books and is currently co-authoring a book highlighting the art collection of the National Museum of Health and Medicine in Washington, D.C. Ted’s paintings and prints have been featured in museums and galleries around the world. His fine art portfolio can be viewed at www.tedmeyer.com.   HT Group - Christine OhamaChristine Ohama has more than 20 years experience in sales, marketing and event management. She currently serves as a consultant to one of the largest unions in the U.S. She most recently held the position of development director for the Go for Broke Educational Foundation and managed their annual gala attended by 1,000 supporters. Chris’ fund development and event planning work for non-profits greatly benefits from her experience as Director of Sales Strategy of Bravo Cable Networks. Chris is a graduate of UC Santa Barbara with a degree in Economics. She has been an active volunteer in many non-profit organizations and in local political campaigns.