More important than a logo, brochure or website is the plan or strategy behind them. We are adept at crafting a strategy that meets your specific objectives including internal or external communications, online or traditional marketing. Your desired results, your organization’s assets, and your customers’ needs always inform our strategy development.

A brand is the sum of clear and consistent messages about an organization. An organization’s brand is often its most valuable asset and a strong logo helps to communicate the brand. A brand review is an opportunity to explore how effectively your brand communicates to your customers, how it compares with competitors, and how it is perceived within the larger environment. We can conduct a brand review and help you develop and execute a sound brand strategy and develop a new logo if needed.

Printed marketing materials are the “high touch” tools that help organizations reinforce the messages of their electronic communications. Brochures, annual reports, sales sheets and other printed pieces still have an important place in your marketing arsenal. We can develop your marketing materials from start to finish including layout, writing, editing and production.

Need help reaching Asian and Hispanic audiences? We can help you develop and implement language and culture specific strategies to reach these fast-growing markets.

When teachers and/or students are one of your target markets, it often makes good marketing sense to reach them through the schools. We have a strong record of reaching teachers and their students by providing programs that match classroom needs including innovative curricula that meet state standards.

Newsletters can help maintain relationships by providing customers and supporters with relevant, useful and interesting information on a regular basis. Today, newsletters can be electronic, greatly increasing reach while reducing the costs of production and delivery. We can help you assess which format(s) will be most effective in reaching your audience and provide professional writing, design and distribution (electronic) services to meet your needs.

Need help planning a fundraising dinner or a conference? We can help you plan and execute your special event, from start to finish including support on the day of your event.

An effective website can be a powerful marketing tool that can help an organization acquire new clients, increase sales and fundraising results, serve existing customers and grow customer loyalty. Your website should reflect your brand and speak to your target audience. We can evaluate your existing website and develop recommendations to optimize how it looks and functions.

Need a new website or need to revamp your existing site? Websites have become the most important marketing tools of all and it is critical that your website reflects your brand, communicates your messages effectively and allows visitors to provide feedback and interact. We can help you design a custom website that is more professional than do-it-yourself template websites. We will provide the design, navigation, search engine-friendly content and all the technical programming. We can also set up blogs, e-commerce and other interactive capabilities.

Search Engine Optimization is a set of techniques that make it easier for search engines like Google to find your website. The higher a website appears in a search result, the more relevant visitors it will receive from the search engine. We can help optimize your site so it ranks higher in organic (unpaid) search results.

Confused by the world of social media, but want to get started? We can help you by setting up your Facebook, Twitter and LinkedIn pages and train you on how you can keep them updated.

Videos are no longer extras but expected. We can shoot in studio or on-site, edit and deliver a video for posting on YouTube and link it to your website or we can deliver a promotional video you can use at events.

Is your non-profit well positioned to stay in business? Do you have the board leadership and financial stability to weather uncertain times? We can help assess your organization’s unique needs and develop strategies to ensure that you can deliver services today and years from now.

Is your board of directors providing the guidance and resources your organization needs? Or are they minimally engaged while the executive director does all the work? We can enhance the ability of board members to make meaningful contributions by helping staff and board members better understand their respective roles.

Would your organization fall apart if the executive director left tomorrow? Do you have a good succession plan in place with staff trained to step in at a moment’s notice? Or perhaps you have a founder who should have left long ago. We can help you make the transition.

Need an outside perspective on how to be a better leader? Or perhaps you need support to help you juggle your multiple roles and responsibilities. We can help you develop a roadmap and coach you to success.

Cause marketing and corporate sponsorships align a “good cause” with a business product or service. When well designed and managed, these relationships are mutually beneficial, enhancing support and awareness of the cause as well as customers’ and potential customers’ positive feeling towards the product, company or brand. We specialize in developing cause partnerships and corporate sponsorships that create value for both the non-profit organization and its business partners.

Designing and managing community relations and corporate philanthropy programs requires corporate experience plus an understanding of not-for-profit organizations. We have deep experience in these very different organizational environments and can effectively operate in both.

Employees are an important expression of an organization’s brand. A well-crafted employee volunteer program can deliver powerful and credible results for the brand at a low cost to the organization. Employee volunteer programs can boost recruitment, retention and professional development. We can help your organization develop a new program or leverage an existing one.